← WesleyAHayes.comThe Whiteboard

My career, drawn on a whiteboard

Sixty-eight seconds, narrated. The board below is the same story, and it draws itself as you scroll.

Built from zero, drawn by hand. Well, drawn by marker, anyway.

Psst. Watch the marker. This story draws itself.

Wesley
Hayes
Builds.

I build services businesses from zero into growth engines that customers can actually feel.

Global Senior Director, Professional Services and Implementation at Litmos. Before that, global onboarding and customer experience at SAP, and a long run leading IT, customer success and services at The Institutes.

Do not just sell it. Land it, onboard it, support it, and prove it worked. That is where customers stay. - my operating rule, written on every board I own
Cartoon illustration of Wesley Hayes pointing at a rising growth chart, holding a dashboard tablet, with his team behind him
Customer Success Support + Services
scroll, and the board keeps drawing
$2.58MPS revenue in 2025built from zero at Litmos
+47%Margin in the turnaroundfrom -35% to +47%
25+Years leading teamsIT, services, success, support
$3.6M2026 PS forecastthe next sketch on the board
The whole story, one whiteboard

Give me a marker and 30 seconds

This is how I explain my career in a room. A person, a promise to customers, and a chart that only goes up because the work underneath it got done.

that is me Land it. Onboard it. Prove it worked. start: $0 $2.58M $3.6M next

zero on the left, a real business on the right, and the customer in the middle of it

Chapter 1, the road

One job, four arenas

Tap each stop on the road. The through line never changes: take a messy, underbuilt function, give it a system, a team and a number to hit, then grow it.

Chapter 2, what I lead

The whole post-sale story

Sales wins the signature. My teams win the renewal. Pick a lane to see what that work actually covers.

Chapter 3, proof

From zero to a real business

At Litmos there was no professional services business to inherit. We built the offers, the delivery model and the team, then grew it while fixing the margin. Watch the marker fill the bars in.

$0
$2.58M
$3.6M

colored in by hand, checked twice ^

Revenue figures are the public story from my resume: PS built from zero to $2.58M in 2025, with a $3.6M forecast for 2026.

the swing I am proudest of
-35% → +47%

Margin turnaround

Growth means little if delivery loses money. We fixed pricing, packaging, capacity and utilization together.

What I believe, pinned up so I cannot ignore it

Rules I run by

Plain rules, learned from building teams and sitting with customers when things were hard, not from a poster on a wall.

rule no. 1

Build it, do not just manage it

If the function does not exist yet, that is the job. Offers, process, people and proof, in that order, until it runs without heroics.

rule no. 2

Verify before we act

A red dashboard is a question, not an answer. Check the account, the data and the customer reality before the team moves.

rule no. 3

Onboarding is the product

Customers do not churn at renewal time. They churn in the first weeks when value is late, unclear or harder than promised.

rule no. 4

Capability over output

Tools and AI only matter if the team gets better at judgment. Build people who can spot risk, tell the truth early and fix it.

Chapter 4, AI, used like an operator

AI on my desk, every day

I am a heavy, daily AI user. Claude, Salesforce, Planhat and call data are not experiments for me. They are the operating system I built for my org. Follow the arrows.

Signals come in

SalesforcePlanhatGong callsDelivery queues

Claude builds the view

A morning briefing and live dashboards, not a pile of reports nobody reads.

The team acts

Protect the renewal, unblock onboarding, cover presales, fix capacity.

Wesley’s Morning Briefing, sketched the way it feelsBuilt daily with Claude
Plan paceWhere we stand today
Renewal protectionVerify at-risk accounts first

AI check before anyone acts.

Onboarding healthWho is stuck, and why

Insights turned into next steps.

Presales coverageAttach and capacity

Right expert, right deal, on time.

This panel illustrates the system and what it tracks. It does not show customer data or live numbers.

A day in three panels

How the work actually runs

Morningpanel 1

Start with the briefing. One view of plan pace, risk and queues. No hunting through five systems before coffee.

Middaypanel 2

Verify, then move. Check the flagged renewal, the stuck onboarding and the capacity crunch against reality.

End of daypanel 3

Close the loop. Customer got value, team knows the next step, and the dashboard reflects what really happened.

MBA, Penn State BS, Drexel University Wharton Global C-Suite, in progress SAP, 2017 to 2023 Litmos, 2023 to present