Build it, do not just manage it
If the function does not exist yet, that is the job. Offers, process, people and proof, in that order, until it runs without heroics.
Sixty-eight seconds, narrated. The board below is the same story, and it draws itself as you scroll.
Built from zero, drawn by hand. Well, drawn by marker, anyway.
I build services businesses from zero into growth engines that customers can actually feel.
Global Senior Director, Professional Services and Implementation at Litmos. Before that, global onboarding and customer experience at SAP, and a long run leading IT, customer success and services at The Institutes.
This is how I explain my career in a room. A person, a promise to customers, and a chart that only goes up because the work underneath it got done.
zero on the left, a real business on the right, and the customer in the middle of it
Tap each stop on the road. The through line never changes: take a messy, underbuilt function, give it a system, a team and a number to hit, then grow it.
Sales wins the signature. My teams win the renewal. Pick a lane to see what that work actually covers.
At Litmos there was no professional services business to inherit. We built the offers, the delivery model and the team, then grew it while fixing the margin. Watch the marker fill the bars in.
colored in by hand, checked twice ^
Revenue figures are the public story from my resume: PS built from zero to $2.58M in 2025, with a $3.6M forecast for 2026.
Margin turnaround
Growth means little if delivery loses money. We fixed pricing, packaging, capacity and utilization together.
Plain rules, learned from building teams and sitting with customers when things were hard, not from a poster on a wall.
If the function does not exist yet, that is the job. Offers, process, people and proof, in that order, until it runs without heroics.
A red dashboard is a question, not an answer. Check the account, the data and the customer reality before the team moves.
Customers do not churn at renewal time. They churn in the first weeks when value is late, unclear or harder than promised.
Tools and AI only matter if the team gets better at judgment. Build people who can spot risk, tell the truth early and fix it.
I am a heavy, daily AI user. Claude, Salesforce, Planhat and call data are not experiments for me. They are the operating system I built for my org. Follow the arrows.
A morning briefing and live dashboards, not a pile of reports nobody reads.
Protect the renewal, unblock onboarding, cover presales, fix capacity.
AI check before anyone acts.
Insights turned into next steps.
Right expert, right deal, on time.
This panel illustrates the system and what it tracks. It does not show customer data or live numbers.
Start with the briefing. One view of plan pace, risk and queues. No hunting through five systems before coffee.
Verify, then move. Check the flagged renewal, the stuck onboarding and the capacity crunch against reality.
Close the loop. Customer got value, team knows the next step, and the dashboard reflects what really happened.